How We’re Actively Monetizing Substack, Building a High-Intent Audience, and Laying the Runway for My Upcoming Book Release

A sneak peak for founding members only

Substack has recently become a meaningful focus for me, not because it’s new or trendy (it’s actually been around since 2017!), but because it solves several problems I’ve been trying to solve for years at the same time:

How can I share deeper thought leadership, continue building meaningful relationships with my audience, and leverage already-existing intellectual property that I want to get in the hands of more people, without adding complexity?

If you follow me on social media, I’ve recently talked about the fact that I did not plan on initially monetizing this platform or even talk about why growing it is a smart move if you’re a deep thinker with real intellectual property.

I was actually advised to join Substack as part of my book proposal process for The Sacred Art of Selling, and I did so hesitant to add another layer (and without any real expectations).

However, after a few weeks of consistent effort, I have been shocked by the growth, ease of use, and capabilities of building passive income while sharing meaningful content that I have not used to it’s fullest extent.

I wanted to give my audience an opportunity not only to follow along with my writing here (which mainly consists of faith leadership content, the inner mechanics of success, business reinvention, and perspectives around sales as an act of service and stewardship), but an opportunity to peak behind the curtain of how we're building this community in real-time, so that you can discern whether or not it belongs in your own ecosystem.

This monthly recap for our founding members, is my commitment to transparency around that second piece.

This is not theoretical, or formal “best practices.”

This is a guideline of how we are actively using Substack in our company, in real-time: what we’re prioritizing, what the team is executing daily and weekly, and how this platform fits into the larger arc of the brand and the book that’s coming.

My hope is that this gives you both clarity and discernment around what’s possible for you, what it actually takes to succeed here, and how you might model this in a way that makes sense for your own work.

Now, before I get into any of the mechanics, I want to be clear about the spirit in which this work is being done:

For me, sales has always been about stewardship.

It’s about using the gifts, experiences, and insight we’ve been entrusted with to serve others well and to activate real, lasting transformation in their lives.

Substack has become meaningful, because it allows that exchange to happen in a way that feels congruent with my values: intentional, and rooted in trust.

What we’re building here is not just another revenue stream. It’s a means of empowering people to shift their mindset around sales, business growth, and being market facing daily — so that they can more confidently share their gifts with the world and impact more lives as a result.

It is actively creating a ripple effect.

So, let’s get into exactly what we’re doing here, why, and how you can model this based on your own priorities and goals: